Herbivore Products in Canada
Herbivore is a clean, plant-based skincare brand known for its elegant packaging and powerful natural formulations. Founded in 2011 by Julia Wills and Alex Kummerow, it began in their Seattle kitchen with small-batch soaps and has since expanded globally. In Canada, Herbivore is available through retailers like Well.ca, Sephora, and The Detox Market, offering a broad range of products designed for daily self-care rituals grounded in natural ingredients. :contentReference[oaicite:0]{index=0}
Key Product Categories
Cleansers & Face Washes
Herbivore offers gentle, hydrating cleansers like the Pink Cloud Rosewater & Squalane Cleanser and the Aquarius BHA + Blue Tansy Clarifying Cleanser. These products cleanse effectively without stripping moisture, suitable for sensitive and combination skin types. :contentReference[oaicite:1]{index=1}
Serums & Treatments
For targeted skincare needs, Herbivore provides potent serums such as Nova 15% Vitamin C + Turmeric Brightening Serum, Moon Fruit 1% Bakuchiol Retinol Alternative Serum, and Blue Wave 2% Salicylic Acid + Blue Tansy Pore Perfecting Serum. These are crafted to brighten, renew, and clarify the skin with a clean ingredient profile. :contentReference[oaicite:2]{index=2}
Face Oils & Eye Creams
Luxurious oils like Lapis Facial Oil for oily or acne-prone skin, Orchid Facial Oil for combination skin, and Emerald Deep Moisture Glow Oil for hydration are favorites among users. Eye-specific options include Moon Dew 1% Bakuchiol + Peptides Eye Cream and Super Nova 5% Vitamin C + Caffeine Brightening Eye Cream. :contentReference[oaicite:3]{index=3}
Masks & Exfoliants
Herbivore’s exfoliating options include the Blue Tansy Resurfacing Clarity Mask and Milky Way 10% AHA + Oat Soothing Exfoliating Serum—both designed to smooth, renew, and soothe skin using natural acids and botanicals. :contentReference[oaicite:4]{index=4}
Bath & Body Care
The brand also features indulgent body products such as Coco Rose Body Polish, Cloud Milk Coconut + Maca Firming Body Cream, bakuchiol retinol alternative serum for the body, and Dream Jelly Lip Balm. These items infuse skincare with sensory-rich rituals. :contentReference[oaicite:5]{index=5}
Clean & Sustainable Philosophy
Herbivore emphasizes clean, vegan, and cruelty-free formulations, using ingredients like tremella mushroom, THD vitamin C, bakuchiol, blue tansy, and turmeric in place of heavier, synthetic actives. The brand has a strong sustainability vision—its packaging is largely made from post-consumer recycled glass and plastic, and labels are screen-printed to reduce waste. They also aim to eliminate virgin plastic lids. :contentReference[oaicite:6]{index=6}
Recent Brand Developments
After experiencing growth challenges in recent years, Herbivore revitalized its leadership in 2024 by appointing former Supergoop CMO Britany LeBlanc as CEO. Co-founder Alex Kummerow stepped into a creative role, emphasizing brand storytelling, community engagement, and renewed product innovation to reconnect with its clean-beauty audience. :contentReference[oaicite:7]{index=7}
Community Feedback
Users often praise Herbivore products like Emerald Oil for calming redness and delivering hydration—especially during harsh winter months. However, there have been concerns about spoilage and mold due to the brand’s minimal preservative approach. Reports include color shifts or texture changes, particularly in products packaged in jars. :contentReference[oaicite:8]{index=8}
Where to Buy in Canada
Herbivore is stocked at Well.ca, where a wide range of products is available; at Sephora Canada, under their Clean Beauty banner; and at The Detox Market, which focuses on natural and eco-conscious brands. Consumers may also find products at select beauty boutiques and online stores. :contentReference[oaicite:9]{index=9}
Conclusion
Herbivore blends elegant, plant-based skincare with mindful sustainability and clean formulation philosophy. With beloved products like Pink Cloud cleanser, Emerald Oil, and Moon Fruit serum, it remains a favorite among Canadians seeking gentle, effective beauty routines. Though its minimal-preservative chemistry may present challenges in stability for some users, the brand’s commitment to clean ingredients and meaningful rituals continues to define its place in the natural beauty landscape.